Rated "1," the highest rating possible by EWG (Environment Working Group). Cruelty-free, fluoride-free, SLS-free toothpaste in a recyclable metal tube. Comes with a metal key so you can roll out all the toothpaste as you go. The new "sensitive+whitening w/hydroxyapatite" version contains a fluoride alternative shown to remineralize enamel and help prevent cavities. Made by Davids, in the US, with 98% USA origin ingredients. (This product is vegan-friendly.)<br><br>Peppermint ingredients: calcium carbonate (limestone abrasive), purified water, sodium bicarbonate (baking soda), vegetable glycerin, hydrated silica, xylitol (birch derived), sodium cocoyl glutamate (coconut derived), carrageenan (seaweed derived), mentha piperita (peppermint oil), mentha viridis (spearmint) leaf oil, pimpinella anisum (anise) seed extract, gaultheria procumbens (wintergreen) leaf oil, stevia (leaf extract). Charcoal is the same plus charcoal. Herbal citrus has calcium carbonate (limestone abrasive), vegetable glycerin, purified water, sodium bicarbonate (baking soda), xylitol (birch derived), hydrated silica, sodium cocoyl glutamate, carrageenan (seaweed derived), mentha piperita (peppermint) oil, menthol, elettaria cardamomum seed oil, illicium verum (anise) fruit oil, eucalyptus globulus leaf oil, citrus aurantium amara (orange) peel oil, eugenia caryophyllus (clove) flower oil, citrus limon (lemon) fruit oil, cinnamomum zeylanicum bark oil, capsicum frutescens (cayenne), stevia (leaf extract).<br><br>Sensitive+whitening ingredients: calcium carbonate (limestone abrasive), vegetable glycerin, purified water, sodium bicarbonate (baking soda), xylitol (birch derived), hydrated silica, hydroxyapatite, sodium cocoyl glutamate, carrageenan (seaweed derived), cocos nucifera (coconut) oil, mentha piperita (peppermint) oil, mentha viridis (spearmint) leaf oil, pimpinella anisum (anise) seed extract, gaultheria procumbens (wintergreen) leaf oil, stevia (leaf extract).